BUILDING A SUCCESSFUL BRAND

Over the years advertising has been  the most essential method of making your brand to be known.Companies or brands such as Coca-Cola, Nike, Nokia ,etc have succeeded in promoting their brands.You may ask how do they make it,well by having a marketing team which is skilled and most of all creative and is able to keep up with the trends. Public Relations Practitioners have an important role as well in creating a solid relationship between consumers and the company itself. This can be done in many ways such as campaigns in communities, social networks for interactions, sending letters, emails, calling, etc.

Source:www.seo.kasper.by 

Businesses who wish to be on top of their game can learn from these brands.Building a brand does not take a day but it is a process which is bound to have errors and one is able to learn them.

THE ABILITY TO RELATE

Have you ever seen or heard a advert and think to yourself what are they trying to say or what is the point they're trying to make?Well some advertisers may want you to use your brain and think it out. The question is will a person in a rural area be able to understand what is really intended? this can lead to people being uninterested. These are some of the mistakes that many advertisers do because of ignoring the importance of doing proper research.It is vital that the targeted audience is known from the get go, it should also be clear to the person listening or watching the advert.It is best that your brands advertisements are simple and straight to the point but also rememberable because at the end of the day you want to win your potential consumers of your brand.Then you find adverts that are just offensive from the get go based on norms,beliefs or values.Advertisers should always keep in mind peoples backgrounds,something that may not be offensive to me may be offensive to another person.